Sydney-based Tik Tok influencer Luisa Dal Din has partnered with the National Heavy Vehicle Regulator to bring a truck safety message to young drivers via social media.
Don’t Truck It Up.
That’s the key message behind phase two of the National Heavy Vehicle Regulator’s young driver road safety campaign aimed at L plate and P plate drivers.
The NHVR has enlisted the help of Tik Tok influencer Luisa Dal Din to be the face of a series of Tik Tok style videos showcasing the dangers of getting too close to trucks when they’re turning or stopping.
Dal Din has 120,000 followers on Tik Tok, about 46,000 on Instagram, and spends her mornings pushing the buttons for the Fitzy and Wippa breakfast show for Nova FM in Sydney.
She can be seen talking to a group of three young drivers and using physics, humour and shock to reinforce the dangers of getting it wrong when it comes to driving around heavy vehicles.
NHVR spokesperson Michelle Tayler says the combination of humour and shock-factor in the campaign is designed to grab the attention of young drivers, to help push the message of road safety and awareness around heavy vehicles.
“There are so many distractions in a young person’s life, whether it be things like mobile phones or gaming, so we wanted to use these objects to show how quickly things can change when you make a wrong decision around a truck,” she says.
“We know heavy vehicle safety may not be a big topic amongst young people, but our goal is to join the conversation and help teach inexperienced drivers how to safely share the road with a truck.”
Last year, Australia recorded 196 fatalities involving heavy vehicles.
Typically, around 70 per cent of incidents involving both heavy and light vehicles are the fault of the light vehicle.
The ‘Don’t Truck It Up’ campaign includes 90 second, 15 second and 6 second spots appearing online on Instagram, TikTok, Snapchat and YouTube, reaching young people where they spend the most time.
It will also be supported through CSAs on billboards and radio.