Three female state managers at CouriersPlease (CP) are leading the company throughout the pandemic, during which time it has seen a 15 per cent increase in year-on-year parcel deliveries since March 2020.
Tracey Baldwin, Queensland State Manager, Lisa Tedstone, South Australia State Manger and Kristy Wright, Western Australian State Manager are in an industry where 78 per cent of workers are men.
At CP, 50 per cent of the leadership team are women, including Tracey, Lisa, and Kristy.
Each manager is responsible for all areas of the business in their state, from the management of parcel delivery volumes to performance and recruitment as well as profit and loss, process improvement and safety.
Tracey, Lisa, and Kristy have ensured millions of parcels have been delivered to households across Australia while also keeping essential workers safe and COVID-free across seven national depots.
Tracey is CP’s first female and longest-serving state manager. She directs a team of 10 operational managers and is responsible for over 220 franchisees and 75 staff across five depots.
“Safety is an important priority for me in my role, and I regularly visit each depot across the state to ensure we’re addressing any potential safety risks,” Tracey says.
“For instance, I’ve championed the introduction of exclusion zones in our five depots,” she adds. “These zones identify high-risk areas, often where forklifts and other machinery are in use to help reduce incidents.”
During her tenure, Queensland has experienced a 35 per cent year-on-year growth in parcel volumes. She improved the state’s linehaul utilisation by 10 per cent year-on-year, and helped it achieve a consistent 96 to 97 per cent rate of on-time deliveries.
Lisa Tedstone leads a team of 35 staff and 64 franchisees in SA. She’s one of CP’s longest-serving operational personnel. She joined the company in 2009 as a customer service representative and worked her way into operational leadership roles.
She’s ensured CP in SA has consistently maintained a 96 to 97 per cent rate of on-time deliveries and delivers more items per courier than any other state. The SA branch has seen almost a 40 per cent increase in parcel volumes and increased its franchisees by 36 per cent.
Lisa helped lead national programs at CP and prepared it to deliver its highest parcel volumes during last Christmas’ peak period.
She also equipped the company’s drivers across Australia with new scanner devices. This technology allows customers to receive delivery notifications and includes route optimisation for faster parcel delivery.
Kristy leads a team of 20 staff and 60 drivers, 10 of which are small-business franchisees. She has 15 years’ experience in the logistics industry, having started her career as a courier driver.
During her tenure, WA has experienced a 30 per cent increase in the Christmas peak period –it was the busiest ever in her career.
“I’m very proud to be part of the team at CP,” Kristy says. “It’s the first time in my management career that female leaders outnumber male leaders.”
“I’ve achieved enormous improvements in productivity and performance – including on-time deliveries – and we now have the highest staff engagement rates since I’ve started,” she adds. “I anticipate that we will continue experiencing exponential growth over the next two years.”